Privacy Policy

1. Introduction

This Privacy Policy explains how NorthX collects, uses, stores, shares, and protects your information when you use our website, subscription service, insight reports, emails, source portal, sample insights, and related services.

NorthX is owned and operated by Shushrut Kumar Mohanty, a solo business owner based in Bhubaneswar, Odisha, India.

By using NorthX, submitting your email, requesting an insight, creating an account, or subscribing to the Service, you agree to this Privacy Policy. If you do not agree, please do not use NorthX.

2. Who We Are

NorthX helps users discover customer insights from hard-to-reach customer conversations across public and accessible online platforms.

We generate personalized research insights based on user-provided markets, niches, customer segments, and preferences.

For privacy-related questions, contact us at hello@northex.app.

3. Information We Collect

4. How We Use Your Information

We use your information to:

• Provide the NorthX Service.
• Generate personalized research insights.
• Deliver first insights and weekly insights.
• Send emails and account-related messages.
• Manage subscriptions and billing.
• Process payments.
• Provide customer support.
• Respond to questions and requests.
• Improve insight quality.
• Improve source selection.
• Improve ranking and confidence scoring.
• Personalize research outputs.
• Monitor service performance.
• Fix bugs and technical issues.
• Prevent fraud, abuse, and unauthorized access.
• Enforce our Terms & Conditions.
• Comply with legal obligations.
• Analyze product usage and improve the website.
• Send product updates where permitted.
• Maintain business records.

5. Legal Basis and Consent

Where required by applicable law, we process personal data based on your consent, performance of a contract with you, legitimate use or business necessity, compliance with legal obligations, and prevention of fraud, abuse, or security threats.

By submitting information to NorthX, you consent to our collection and use of that information for the purposes described in this Privacy Policy. You may withdraw consent where applicable by contacting us at hello@northex.app. However, withdrawing consent may limit or prevent us from providing the Service.

6. How NorthX Uses AI and Automation

NorthX may use AI systems, automated workflows, language models, classifiers, ranking systems, summarization tools, and other technologies to process information and generate insights.

AI and automation may be used to analyze public source data, filter irrelevant content, identify customer pain points, rank problem signals, generate summaries, extract quotes or excerpts, produce confidence explanations, suggest solution angles, and personalize insights based on your inputs. Your User Inputs may be processed by AI service providers or infrastructure providers to deliver the Service. We may use aggregated, anonymized, or de-identified information to improve our systems.

7. Cookies and Similar Technologies

NorthX may use cookies, pixels, local storage, and similar technologies to keep the website functional, remember preferences, understand website traffic, measure product usage, improve user experience, detect abuse, support analytics, improve marketing performance, and measure email or campaign effectiveness.

You can control cookies through your browser settings. If you disable cookies, some parts of the Service may not work properly.

8. Email Communications

By submitting your email address or using NorthX, you agree to receive emails related to the Service. These may include magic login links, first insight delivery, weekly insight emails, subscription updates, billing notices, cancellation confirmations, product updates, support replies, security notices, and policy updates.

You may unsubscribe from promotional or newsletter-style emails using the unsubscribe link where available. Even if you unsubscribe from marketing emails, we may still send necessary transactional, billing, legal, or account-related emails.

9. How We Share Information

We may share your information with trusted third parties who help us operate NorthX. These may include hosting providers, cloud infrastructure providers, email delivery providers, payment processors, analytics providers, AI model providers, database providers, authentication providers, customer support tools, error monitoring tools, legal and compliance advisors, and professional service providers.

These providers may process information only as needed to provide services to us, subject to their own security and privacy commitments.

We may also share information if required by law, to respond to legal process, to protect our rights, users, or business, to prevent fraud, abuse, or security threats, or in connection with a merger, acquisition, financing, restructuring, or sale of business assets.

We do not sell your personal information.

10. Public Quotes and Source References in Insights

NorthX insights may include short quotes, excerpts, source names, platform names, or context from public or accessible third-party sources. We try to use public source information responsibly and for research purposes.

If you believe that a public quote, reference, or source item included in a NorthX insight should be removed, corrected, or anonymized, contact us at hello@northex.app with relevant details. We may review the request and take appropriate action at our discretion or where required by law.

11. Data Retention

We retain information for as long as reasonably necessary to provide the Service and operate our business. Retention periods may depend on whether you have an active account, whether you have an active subscription, legal/tax/accounting obligations, security requirements, dispute resolution needs, product improvement needs, whether deletion has been requested, and whether retention is required or permitted by law.

After your account or subscription ends, we may retain certain information for a reasonable period for legal, business, security, or operational reasons. We may retain aggregated, anonymized, or de-identified data indefinitely.

12. Data Security

We use reasonable technical and organizational measures to protect your information. These may include access controls, secure infrastructure, limited internal access, authentication controls, monitoring and logging, encrypted connections where appropriate, vendor security practices, and operational safeguards.

However, no online service is completely secure. We cannot guarantee absolute security of your information. You are responsible for keeping your email account, device, and login links secure.

13. Your Rights

Depending on applicable law, you may have the right to access your personal data, correct inaccurate personal data, request deletion of personal data, withdraw consent, object to certain processing, request information about how your data is used, opt out of certain communications, request grievance redressal, and nominate another person to exercise rights where legally permitted.

To exercise your rights, contact us at hello@northex.app. We may need to verify your identity before processing certain requests.

14. Data Deletion Requests

You may request deletion of your personal information by contacting us at hello@northex.app.

After receiving a valid request, we will delete or anonymize applicable personal information unless we need to retain it for legal compliance, tax or accounting records, fraud prevention, security purposes, dispute resolution, enforcement of agreements, legitimate business records, or backup retention for a limited period.

Deleting your information may affect your ability to use NorthX.

15. Accuracy of Your Information

You are responsible for ensuring that the information you provide is accurate and up to date. If your email address, billing information, or research preferences change, you should update them or contact us.

NorthX is not responsible for failed delivery, incorrect insights, billing issues, or account problems caused by inaccurate information provided by you.

16. Children’s Privacy

NorthX is not intended for children under 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

17. International Data Transfers

NorthX may use service providers located in India or other countries. Your information may be processed, stored, or transferred outside your country of residence. Where required, we will take reasonable steps to ensure that your information receives appropriate protection.

18. Third-Party Links

NorthX may contain links or references to third-party websites, platforms, communities, or sources. We are not responsible for the privacy practices, terms, content, security, or accuracy of third-party websites. You should review the privacy policies of third-party platforms before using them.

19. Publicly Available Information

NorthX may process publicly available information for research and insight generation. Although public information may be accessible online, we still aim to handle it responsibly.

If you are the subject of public content referenced in an insight and want to request removal or anonymization, contact us at hello@northex.app.

20. Business Transfers

If NorthX is involved in a merger, acquisition, investment, financing, restructuring, sale of assets, or transfer of business, user information may be transferred as part of that transaction. The receiving entity will be required to handle personal information in accordance with this Privacy Policy or provide notice of any material changes.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may notify you by email, website notice, or other reasonable means. The updated Privacy Policy will be effective from the date shown at the top.

Your continued use of NorthX after changes means you accept the updated Privacy Policy.

22. Contact Us

For privacy questions, data requests, deletion requests, consent withdrawal requests, or grievances, contact: